FAQ's

What exactly is reputation management?
The goal of reputation management is, in effect, the elimination of negative Internet search results on the first page by increasing the relevance and number of positive results. The first page is statistically where most searchers go for their answers.

So, the negative results are eliminated?
Not really. In some cases we can get the owner or webmaster of the site to remove the negative information; however, that is not the norm. Most often, we use methods to essentially push the negative Internet results down by improving the position of the positive results. These methods vary depending on the situation, but can include all or some of these approaches: creating optimized blogs, articles, microsites, press releases, pages on social media sites, etc. We may also promote “authority” sites (not competition) on that page to help accomplish the same goal. It is very much a multifaceted approach in each case.

How much does it cost?
It depends on a variety of factors: How many negative listings there are and how strong or trusted those sites are by the search engines. Bigger sites like Ripoff Report take more effort to move down because of the power of their domain. Each situation is truly unique and can be assessed fully by one of our Strategists, who will work with you to come up with a customized plan that will address your particular situation and your budget.

How long does it take?
This also depends on your campaign and the extent of the damage. The larger the number of negative results you’re competing against, the longer it will take. Some movement can happen fairly quickly but as we are dealing with the search engines, the overall strategy can take some time to be realized. Once your customized plan is in place, our team of experts gets to work to quickly create the optimized content and submit it so it can become live.

How long with the new results last?
Generally speaking, once we have successfully pushed back the negative results, the new positive results will outrank them. Combined with an active and positive presence online, your site should remain above them. However, it is important to note that the search engine spiders are constantly updating their algorithms and reassessing sites. As we tell our SEO clients, no one can guarantee placement within the Search Engine Results Pages (SERPs), but our methods and expertise have a high probability of success in our targets.

Do I have to write the content?
Our team of professional copywriters can write any and all content required for your campaign; however, you are welcome to provide us with any relevant positive copy that we can incorporate to reinforce your good reputation.

How do I get started?
Easy! Simply fill out the form on the right or call us at 1-866-721-1607 for a no obligation, FREE assessment. One of our Strategists will be glad to review your specific case and answer any questions you may have.